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A product of AI Assist, Inc.

The people behind the audit.

Argus 360 is built by AI Assist, Inc. The team pairs decades on the dealership floor with the legal and channel relationships an audit product needs to be credible with a principal.

Leadership

Marina Letsios
Marina Letsios
Founder

Founder of AI Assist. Marina built Kia of Huntington into one of Long Island's fastest-growing Kia dealerships, working up from the service and parts drive to ownership. She is Vice Chair of the Greater New York Automobile Dealers Association and the author of The Second Eden, on building AI with wisdom and conscience. She sets what Argus measures and how the findings read to a principal.

  • GNYADA Vice Chair
  • DealerRater award
  • Author, The Second Eden
Nick Letsios
Nick Letsios
CEO

Sets product direction across AI Assist. Nick has spent more than 30 years in automotive retail, owning and operating multiple dealership franchises across several brands and running day-to-day store operations and F&I. He framed the Argus position: compliance opens the door, operations holds it open, and the recovery engine closes the loop.

  • 30+ years in retail
  • Multi-franchise owner
  • Dealer ops & F&I

Associates and partners

Tom Gaydos
Tom Gaydos
Fractional CMO
On-Call CMO

Leads brand, positioning, and go-to-market for AI Assist's products.

James Wolff
James Wolff
General Counsel
Greenspoon Marder

General counsel to AI Assist. He confirms the launch plan in writing, including the one-party-consent coverage, before any shop runs.

Chris Tsiropoulos
Chris Tsiropoulos
Advisor & Distribution partner
The Dealer's Concierge

Founder of The Dealer's Concierge, the compliance-integration and distribution partner bringing Argus 360 to dealer rooftops.

How we keep the audit honest

An audit is only useful if the people being audited trust it.

The audit's job is to surface evidence, and the principal draws the conclusion. We hold that line openly, and it is why dealers let the shops run in the first place.

Published rubric

The scoring rubric is published, so dealers can see exactly what is measured and how. No black box.

Advisory board

We are seating an independent advisory board of dealer principals to review the methodology on a recurring cadence.

Score-only option

A score-only engagement delivers the audit and the report with no follow-on pitch attached, for dealers who want it purely as a management tool.

Talk to the team.

Ask for a walkthrough, or about joining the design partner program forming now through the network behind AI Assist.